During the time I was working on my project called WISH YOU WERE HERE! Strategies for Sophisticated Post-Apocalyptic Living, I had to choose a topic to work on under three themes including, Climate Change then Food Depletion, Global Financial Crash then Bye-Bye Capitalism and Nuclear Holocaust then the Birth of Mutants. Two examples of ideas I had as a starting point, were to design and create food packaging, which related to cannibalism and to create an assemblage, which included a cast of my hand, dried fruit, ink printed or photocopied coins/pound notes, old woolly hat and scarf, to represent the human body trying to adapt to and recover from being exposed to the cold weather in winter times, under the Climate Change then Food Depletion theme.
I enjoyed creating my own food packaging templates using Adobe Illustrator and Photoshop software then printing them from a desktop computer printer and vector machine. One example of the type of packaging I made was a burger packaging product, using cartridge paper and a net of my design, created on Photoshop. On the packaging, I replaced an image of a traditional beef burger with a photograph of a human lung and picture of two burger buns. This was one way of me representing cannibalism being normalised in the apocalyptic future. There were a lot of techniques, which I could have improved on, such as my cutting and folding skills, to make my 3D design look accurate.
Overall I feel that I have done quite well throughout the creation of this project and the various processes included. I still believe that there is always room for improvement.
This is my final design of my latex fast-food packaging cast. I used red latex pigment to paint the surfaces of my sculpture. Yellow and white acrylic paints were used to sketch the McDonald’s logo.
Considering that this was the first time I used acrylic paints, to write onto a latex cast, I feel that I did well. When it came to outlining the white lettering onto my latex model, I should have taken my time to make the words look precise.
Overall, I have done better than I expected.
This is a larger scaled acrylic painting that i’ve done, of the McDonald’s logo. I have chosen this symbol to help me paint onto my latex packaging cast. The McDonalds label attracts my eye because it has a large red background and a bright yellow ‘M’ sign, which looks visually appealing.
My painting appears clear to look at, however I should have used a smaller paint brush to colour in the white lettering of my selected brand, to make the words look accurate.
I spoke to Dem about what I can do to improve my work, for my 4108 project. He suggested that I could practice designing fast-food restaurant logo’s, so that I can decide which logo I choose, to paint onto my food packaging latex cast, to make my work look realistic.
I have been painting some logo’s onto cardboard, using acrylic paints.
In 1956, the artist was born in Leeds, England. Paul Jackson took a BA Hons in Fine Art at Lanchester Polytechnic, after going to Lancaster Royal Grammar School. He took an MA in the Experimental Media Dept at the Slade School of Art, University College London, where he specialised in producing sound sculptures, installations and performance art.
Paul Jackson used to create origami objects, during his childhood. When he was at College he participated in the British Origami Society and quickly became known as an inventor of simple models.
Jackson, P.(n.d.) CV. http://www.origami-artist.com/cv.htm [Accessed 01/05/2014].
Paul Jackson’s origami work could inspire me to create my own fast-food packaging, with human body parts drawn onto them, in an origami style, using white cartridge paper or any other coloured paper or card.
The artist was born in The Netherlands. 3D design and shoemaking were two subjects which Eelko Moorer was studying before he built his design studio in London. He was chosen for the well-known Rotterdam Design Prize and enrolled in the Royal College of Art, which he earned an MA in Design Products.
Eelko Moorer manages a cross boundary design practice specialising in the design of footwear, fashion accessories, as well as furniture and abstract installations, his work has been commissioned by businesses, galleries and individuals globally.
One example of the artists work is called Elephant Foot. The Elephant Foot umbrella stand and stool, is an extension of a hand-sculpted sequence of iconic and highly similar animal related products.
Eelko Moorer’s work has given me some inspiration to design and create different merchandises, such as a T-shirt, to make it look a human body part, as a recycling tool idea, to try to normalise cannibalism in society.
Website Reference: Moorer, E. (2010) Eelko Moorer PRODUCT copy. http://www.eelkomoorer.com/Eelko-Moorer-ABOUT-2.html [Accessed 01/05/2014].
Image from a website Reference: Moorer, E. (2010) Elephant Foot [Online image]. Available from: http://www.eelkomoorer.com/Eelko-Moorer-Elephantfoot.html [Accessed 01/05/14].
This is a latex cast of a fried chicken box that I am creating, with the assistance of the 3D technician called Gay Place. I have used PVA glue to coat the surfaces of the fast food packaging, before I applied latex liquid onto it.
The reason why I used PVA glue in the first place, is because when I’ve completed covering my packaging using latex, the skin-like textured material will peel off easier, when my cast is solid enough to be separated from the box.
History of food packaging
Website reference: Wombrose. (Aug. 29) The History of Food Packaging and Things You Didn’t Know. http://www.wombrose.co.uk/the-history-of-food-packaging-and-things-you-didnt-know/ [Accessed 28/4/2014].
Along time ago, food was consumed where it was found. In the past, families discovered, created and hunted all of their food. Packaging was never needed at that stage, as nature provided all of it. Shells, animal skins, their packaging was one hundred percent natural.
When the time was needed for more packaging, they choose to use an assortment of materials. The materials involved reeds, grasses, logs, bark and sometimes even animal parts. Reeds and grass were hand woven into baskets to store food. Metals were soon uncovered and used as a way of packaging food.
Timeline of food packaging and how it developed:
20,000 Years Ago
Natural materials like grass, reeds and animals skins were used.
8,000 Years Ago
Ceramics were developed in the middle east and utilized.
5,000 Years Ago
Wood, barrels, boxes and crates were brought in and for food packaging.
3,500 Years Ago
Ceramics were mass produced, and the pottery wheel was created.
2,500 Years Ago
Glass containers were used as glass blowing was invented.
2,000 Years Ago
A kind of form of paper was used.
Packaging has come a long way since then; hygienic and sturdy materials are currently used to package our food.
Fact that Russia came up with in a study in the 1980’s:
45% of fresh vegetables were lost yearly because of the lack of packaging and storage.
55% of fresh fruit went the same way as the vegetables.
50% of grains were wasted
1 million tons of meat were missing (not including fish – 1.5 million tons of fish was lost, too).
Styrene foam was used.
Aluminium foil containers were invented. Cellulose packaging all came into existence.
Heat shrinkable plastic films were made.
The aluminium can was soon invented.
Polyethylene terephthalate containers, also known as PETE, were used.
Packaging Of Today
Companies such as thegshgroup.com can sort our packaging needs for us.
The problem with todays packaging is the amount of it that is thrown in the bin instead of recycled. Out of all of the UK’s waste, 17% of the waste is recycled. Some European countries have been able to recycle 50% of their waste.
This is another latex cast model of a burger box. I feel that I am slightly improving on my 3D making skills, although there is still a lot to improve on. I should have added less layers of black and white latex pigment, to coat the surface of my sculpture. I need to improve on my technique of painting 4-5 thin layers of latex pigment onto my 3D casts, and using a blow-dryer to dry each layer of coating, by repeating this over and over to perfect it.